Practical design guide

How to design your Link Craft page

Your page is a template (structure) wearing a theme (style), filled in with widgets (your content). This guide shows how they fit together and the fastest path from draft to publish.

Illustration showing template structure and theme styling layers

1) Start with a template

Templates are layout blueprints made of widgets. They come in two familiesstacked (vertical sections) and grid (12-column tiles) — and choose a hero mode: card, band, or minimal. Pick the one that matches how you want people to scan your page.

Identity widget
Links widget
Social widget
Text widget
Media widget
Testimonial widget
Payment widget

Template Anatomy

A template is the structure of your page. It decides which widgets appear and in what order. Each widget is a self-contained unit — your identity card, your link list, a testimonial carousel, a media gallery — that plugs into the template.

IdentityLinksSocialTextMediaTestimonialPayment

Templates come in two families — stacked (vertical sections) and grid (12-column tiles) — and pick a hero style: card, band, or minimal.

Iris Vale

Iris Vale

Painter sharing originals, process, and exhibition notes from my studio.

Current collection

Acrylic studies exploring memory and movement. Originals and signed prints available.

Atelier

Niche

Gallery-first grid for painters, commissions, and exhibits.

Sora Lane

Sora Lane

Fashion storyteller sharing seasonal edits, style kits, and studio drops.

This season

Monochrome layers, oversized tailoring, and bold accessories. Explore weekly edits, outfit breakdowns, and curated shopping picks.

Runway

Niche

Editorial grid for fashion lovers, lookbooks, and style notes.

The Deep Thread

The Deep Thread

Weekly conversations on ideas, craft, and modern work.

Airwave

Niche

Episode-first stacked layout for podcasters and audio storytellers.

Maya Bites

Maya Bites

Quick comfort recipes, weeknight meal prep, and kitchen vlogs every week.

Today's signature

High-protein chili garlic noodles with charred veggies. Full recipe and shopping list in the links below.

Harvest

Niche

Recipe-first grid for food vloggers and kitchen creators.

2) Pick the right theme

Themes restyle the same template across four independent dimensions — palette, background, font pair, and button surface — plus a light or dark mode. Mix and match freely; every preset is built from these tokens.

Palette

Surface, accent, and content colors — plus light or dark mode.

Background

Flat, gradient, or image — applied to the page or just the hero.

Font pair

A curated heading + body pairing sets the brand personality.

Bold Headline

Friendly supporting text

Button surface

Radius, fill, and shadow — pick the button style that matches the mood.

Concept illustration showing how theme choices restyle the same page layout

3) Combine both for best results

Think of templates as the skeleton and themes as the skin. Keep the structure that converts for your goal, then explore style variations.

Template

Block order and hierarchy

Theme

Color, typography, and shape

Final page

Consistent structure with your vibe

Loading demo…

4) Add the widgets you need

Every template ships with a sensible set of widgets, and you can add more from the widget picker in the editor. Each widget has a role; mix them to match your goal.

Identity

Your avatar, display name, and bio — the first thing visitors see.

Links

Your call-to-action list. Group by section, mark one as featured.

Social

Compact row of social icons for quick follows.

Text

A headline or paragraph — perfect for context or announcements.

Media

Images, video, or a gallery to show your work.

Testimonial

Social proof from clients, customers, or collaborators.

Payment

A single payment link for tips, checkout, or booking a service.

Calendar · Event · Product

Specialized widgets for booking, events, and storefronts.

How the widget picker works

The picker shows you how many of each widget you can add on your plan (for example, 3 of 5 Link widgets used) and whether a widget fits the current template — a great fit renders natively, compatible still works, and degraded means the template will stack it in a simpler way. Switching templates reconciles your widgets automatically: matching widgets move to the new layout, and anything that doesn't fit is preserved as an add-on.

5) Follow this workflow

Use this simple sequence to get from zero to publish in minutes.

1

Choose a template by your goal

Pick the layout that matches your use case: creator profile, selling, coaching, or restaurant links.

  • Simple Links: general creators
  • Sell Something: products and services
  • Fitness Coach: trainers and coaches
  • Restaurant: menus, reservations, ordering
2

Pick a theme that fits your brand

Start with professional/minimal/fun/festive options and preview quickly.

ProfessionalMinimalFunFestive
3

Customize your widgets in the editor

Edit your identity, links, social icons, testimonials, text, and media. Add new widgets from the picker within your plan limits.

Illustration of editing template widgets in the dashboard editor
4

Preview and publish confidently

Use the live phone preview to check every widget, then publish to snapshot your draft to your public profile at /your-username.

Publishing freezes the current draft — visitors only see what you publish.

Pro tips

Use the suggested theme first

Every template includes a suggested starting theme that usually fits out of the box.

Test dark and light variants

Keep the same structure and compare readability before finalizing.

Keep link labels action-oriented

Clear CTA labels improve conversions regardless of theme.

Switch templates fearlessly

Your widgets and content are reconciled into the new template automatically — try a few and keep what looks best.

Ready to design your page?

Choose your template, apply a theme, and launch with confidence.

Create Your Page